Only a decade ago, the automakers once known as The Big Three produced 32 of the new passenger cars sold in Canada. By 2020, the Canadian passenger car market share owned by General Motors, Ford and Fiat Chrysler will be much closer to zero, especially since only 18 per cent of the new cars sold in Canada through the first 11 months of 2018 were from the traditional Detroit automakers.
There’s no denying the car market is a challenge for all automakers. Yet the trend that’s now resulting in the near-demise of Detroit cars has been a long time coming. Ever since Japanese brands began to be seen as the preeminent manufacturers of family cars, with their Corollas and Civics and Accords and Camrys, and especially since Korean automakers joined their Asian counterparts in throttling back Detroit’s passenger car impact, Ford and GM and Chrysler have been fighting a losing battle.
The end result? FCA’s car lineup is now devoid of compact and midsize cars. Ford is determined to kill off its entire North American car lineup, save for the Mustang. General Motors recently announced that many of its North American factories that build cars will soon not build anything at all.