Tim Ferriss is an author, entrepreneur and self-proclaimed “human guinea pig.” Known for taking experiments to the extreme in practically every domain, he’s earned an incredible following. His podcast, The Tim Ferriss Show, has won “Best of iTunes” consistently since 2014, with over 150 million downloads.
Ferriss was a relative unknown until the launch of his first book in 2009, The 4-Hour Workweek. He hacked his way into bestseller lists, working with bloggers, influencers and running competitions (among many other tactics).
He’s incredible at self-experimentation and constantly testing theories and methods to understand what’s the difference that makes the difference.
That skill led him to publish two more books in the 4-Hour series (4-Hour Body and 4-Hour Chef) and eventually “Tools of Titans,” a book based on the interviews of inspiring people, entrepreneurs and world leaders on his popular podcast.
Sleep is one of many areas that Ferriss has tinkered in, and he has all sorts of tricks up his sleeve to beat insomnia and improve sleep.